Ever since the internet started, there have been companies offering free access to it based on advertising. But if Google can't keep YouTube profitable via ads in videos, what chance does any company have of making it work?:
A new mobile broadband service is being offered by Samba and it will be free. The service will offer free, advertising supported data for mobile computer users. Subscribers will need to buy a sim card from Samba and an optional dongle. As long as they watch videos from advertisers, their credit will start to build up. However the service is tracked and users are warned that their internet usage will be watched to target advertising. It has also been pointed out that similar business models used on the past have failed. It seems that few users are willing to wait for their internet access. Subscribers will need to install an app on their iPad to direct them to adverts which qualify for credits. Two and a half minutes of advertising per day will give enough credit for 517Mb of data each month. Buying from one of the firms partners will also qualify the user for more credit. The network is Three.
Concern has been expressed over the fact the Fujitsu has pulled out of bidding on two subsequent broadband rollouts. These leaves just one company in the running for the government funded projects: BT. The government is looking to spend up to £730 million by 2015 to create a superfast network for the UK. The money is to be distributed to local councils under a framework which has been established by Broadband Delivery UK (BDUK). Prior to Fujitsu, seven other companies have pulled out of the process of bidding for contracts in Cumbria and BT is expected to be chosen for North Yorkshire. So far, BT is the only company which has won any of the regional bids and in a number of cases is the only company making a bid. Duncan Tait from Fujitsu has commented that the lack of a mass market in the areas they have rejected is the reason they have pulled out. They are looking at each locality on its merits. It has been suggested that it is the BDUK procurement process which is actually to blame because it makes it very hard for smaller suppliers to bid on a smaller scale. Funding is only offered on a regional level, which means a very large scale.
BT has stated that people viewing the Olympics in London at the end of the month will be able to experience something unique due to their broadband services. Howard Dickel, the man in charge of the London 2012 delivery program has said that fans will be able to watch the action and replay it via other devices and send it to friends around the world. BT is in charge of the data network at the games and it is thought that there will be seven times the broadband infrastructure which was available at Beijing. The games will also be the first to offer wi-fi access for the public. The Olympic village also has fibre optic network which is free for anyone staying in the accommodation.
BT's broadband network has suffered yet another outage in multiple areas, including London this week. It is the second time this has happened in the last two weeks. This time it affected mostly the southeast of England. According to the BT website, they said that the problem would be fixed by the end of the day, but they managed to get everyone back online sooner. Customers complained of a lack of information from BT and being kept waiting on the phone for more than 30 minutes. On Wednesday further outages were reported in the Guildford, Towcester and Kilmarnock areas. These were blamed on poor weather conditions which affected telephone and broadband lines. † [last update: 11.07.12]
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